Xiang Li Art Etsy Store: Year-End Performance Update
December 31, 2024 · Tripti Gore Chandorkar
As a follow up to our last report in August on our Etsy store‘s performance, here is an update on year-end performance. Our team found this year-end review very helpful and encouraging. We hope that you also find it valuable for your Etsy strategy!
Key High Level Stats
Below are the highlights from the store’s key year-end stats:
- Increased the total # of listings in the store to 284 as of today, it was 217 in August. We added two new collections to our store (the Panda collection and new jewelry boxes)
- Total number of visits to the store till date is 5114 (increase from 2842 in August). The number of visits has increased by approximately 2000 since August!
- Total of 184 shoppers favorited 144 of store listings (this is a big change from August (when it was 94 shoppers favorite 81 store listings)
- Total number of shop followers till date is 33 (up from 21 in August)
- Total number of sales this year is 22 (jumped from 10 sales in August). So there was a big jump in sales through the end of the year.
It was also very heartening to see that we expanded our global customer base in the last 4 months, with some of our orders being shipped to Germany and Australia in addition to North America. And it was equally encouraging to read glowing reviews from some of the customers.
From the Dashboard
Breaking it down further – Stats on how online shoppers found our Etsy store since its opening in February 2024
What we learn from reviewing these stats above for the whole year and comparing it to the stats we published in July and August this year:
- There is a big jump in how shoppers found our store through the Etsy app (821 in August to 1568 in December). This emphasizes that organic growth continues for the store on Etsy
- Etsy ads also continue to bring in many of the visits (1538 in December compared to 745 in August)
- There is also a big jump in direct & other traffic (1326 in December from 829 in August). These are direct visits to the shop, visits from blogs, new sites, and any other website and social media that sent traffic to our shop, in summary much of the marketing work that we are doing outside of Etsy
Here is a snapshot of the traffic source breakdown down for some of the external sites that brought the visitors:
In Summary:
Our takeaway from the year-end stats is that the store showed much more improvement through the end of the year with sales, and the number (and quality) of customer reviews as compared to what we had reported in August, while continuing with the organic and non-organic growth. This is a positive and encouraging update for us, highlighting that our approach towards Etsy execution is working in the right direction.
Good luck to all of you out there with your Etsy journeys in 2025 and wishing you a happy and successful new year!